Demand for Peloton workout equipment has never been higher, and the company is expanding rapidly in an effort to keep up with its exceptional growth during the pandemic.
With gyms and studios temporarily shuttered around the country to prevent the spread of the coronavirus earlier this year, interest in Peloton's luxury at-home fitness products surged. In the company's most recent quarter, sales increased by 172% and caused delays in shipments due to overwhelming demand.
Amid the chaos, Peloton has made a push to democratize its brand by offering cheaper versions of its popular stationary bike and treadmill, while also introducing enhanced models that better cater to physical activities beyond spinning and running.
Digital subscriptions have served as another growth driver for Peloton, allowing consumers to still dabble in the company's programming by streaming interval training and yoga classes without shelling out for a bike. According to Peloton, paid subscriptions grew 210% year-over-year in its most recent quarter.
"The pandemic has continued to propel demand for our products," Peloton CEO John Foley said on a call with investors in September. "Organic demand for our bike remains strong and member engagement remains elevated, despite improving weather and the gradual opening of brick-and-mortar fitness locations."
As the company looks to maintain its pace of impressive growth, it's investing in a team capable of bolstering its meteoric rise, particularly in technology and development roles. The company currently has more than 3,000 employees and is hiring for hundreds more, with most openings in categories like software, operations and logistics, and information technology.
The Office of Foreign Labor Certification discloses salary data each year after US companies report how much base compensation workers are offered when filing paperwork for visas on behalf of current or prospective foreign workers. For the US, Business Insider's research shows that Peloton recently applied for 36 H-1B visas. Most jobs listed were in New York, but some were elsewhere in the US.
In many cases, Peloton's salaries were on par with and even slightly above those of other technology companies. For example, the average base salary for software engineers at Google and Amazon is $133,364 and $121,907, respectively, according to Glassdoor data. At Peloton, software engineers make between $115,000 and $170,000, H-1B visa application data shows. Meanwhile, a senior engineering manager at Google makes an average of $250,774, whereas a senior engineer manager at Peloton makes about $260,000.
Here's a peek at the salaries that Peloton pays US-based engineers, data scientists, accountants, and more, based on 36 approved visa applications that the company filed with authorities:
Software and data engineers at Peloton can make between $115,000 and $260,000.
Engineers at Peloton complete a wide range of tasks, from developing digital tools and systems for the brand's connected-fitness products to improving the back-end development of the company's website and digital platforms. Not to mention, maintaining quality assurance for its bikes and treadmills.
Here are some recent Peloton hires based on nine approved visa applications, and how much they're paid:
Software engineer (New York): $115,000
Quality engineering manager (New York): $115,000
Data engineer (New Jersey): $120,000
Back-end software engineer (New York): $135,000
Software development engineer (New York): $155,000
Machine learning engineer (New York): $180,000
Senior software engineer (New York): $193,686
Director of quality assurance (New York): $250,000
Senior engineer manager (New York): $260,000
Mobile app developers and technicians at Peloton can earn more than $200,000 in more senior roles.
Digital streaming is integral to Peloton's brand, whether it's done directly through its products, or remotely through its mobile app. As Peloton continues to expand its membership base, particularly among individuals that do not currently own a bike or treadmill, technical leads and engineers are vital to ensuring these platforms are operating smoothly and glitch-free.
Here are some recent Peloton hires based on six approved visa applications, and how much they're paid:
Technical program manager (New York): $150,000
Android framework core engineer (New York): $160,000
Senior Android BSP engineer (New York): $180,000
Senior Android engineer (New Jersey): $185,000
Technical lead (New York): $215,000
Engineering director, Android (California): $255,000
Product designers and user experience employees ensure Peloton's products and platforms are easy to navigate.
Designers and UX employees keep Peloton's streaming classes and live events operating smoothly and in an aesthetically pleasing manner for consumers.
Here are some recent Peloton hires based on two approved visa applications, and how much they're paid:
Product design program manager (New York): $130,000
Software UX researcher (New York): $185,000
Security loss and prevention positions at Peloton can score salaries of up to $210,000 in the most senior roles.
Security loss and prevention employees at Peloton work to protect the company against cyber attacks in efforts to guard consumer data.
Here are some recent Peloton hires based on four approved visa applications, and how much they're paid:
Integrations developer (New York): $115,000
Senior integrations developer (New Jersey): $155,000
Senior integrations developer (New York): $160,000
Program director, security and loss prevention (New York): $210,000
Accounting positions can pay more than $85,000.
Just like any other business, accountants at Peloton are vital to keeping the bills paid and the books balanced across categories ranging from real estate to inventory.
Here are some recent Peloton hires based on 3 approved visa applications, and how much they're paid:
Staff accountant, real estate (New York): $75,000
Account Associate Team Lead (Texas): $82,867
Senior accountant, inventory (New York): $85,000
Digital media positions can reach six figures in the top roles.
Managing digital media at Peloton can involve everything from the company's social media accounts to liaising with marketing and public relations teams on campaigns and strategies. According to one recently approved visa application, a director of digital media in New York was hired for $200,000.
Peloton is expanding and is looking to fill positions that help bring its products to new international markets.
As Peloton expands internationally, it has started bringing aboard executives to bring not just its bikes, but also apparel and other products overseas.
In the past year, the company has made efforts toward international growth by launching operations in Germany, building upon its existing business in the US, Canada, and the UK.
According to a recently approved visa application, a director of international apparel strategy and operations in New York was hired for $175,000