LONDON — Fitting in exercise, a good diet, and a social life may be a struggle for some high-flying City bankers.
But for Tom Exton, the end of his day at the office only marks the beginning of his main pursuit — LDN Muscle, the fitness company with a turnover of £1.2 million ($1.5 million) he cofounded with twin brother, James, and two friends, Max and Lloyd Bridger, in 2013.
What started as a blog is now a series of downloadable training guides and nutrition plans. The brand has grown in reputation on social media, with LDN Muscle transformation photos contributing to its following. The company currently has 165,000 followers on Instagram and 138,000 on Twitter, while Exton himself has an Instagram following approaching 100,000.
With a clothing brand, a personal training academy, an app, a supplements range, and a “Lean in 15” style new book launching this week with fitness moves and recipes, Exton appears to only just be getting started. And all of this while balancing full-time job at an investment bank in the city, which he declined to name. Scroll on to see a day in the life of Tom Exton.
Meet Tom Exton, the London investment banker who also run a fast-growing fitness company.
However, neither were his first choice of profession.
"I finished my A levels, went to university and did law school," he told Business Insider. "I thought I was going to be a solicitor, but after law school I realised it was going to be a boring thing to do, so I went to a bank, which is equally boring."
It was in 2012 that he, his twin brother James, and their two friends – also brothers – Max and Lloyd Bridger, had the idea for LDN Muscle while working together at a local outdoor pool.
"We all went to the gym together, and we decided to start a blog," Exton said.
The website started "snowballing" and the four guys decided to incorporate the company. "We released our first product, the men’s fat loss plan called The Cutting Guide, in February 2013," he said. "We loved what we were doing, but we weren’t setting out to make millions."
Now, the company has a series of downloadable training guides and nutrition plans, a clothing brand, a personal training academy, an app, a supplements range, and a new book launching this week.
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But despite the fact that LDN Muscle is set to turnover £1.2 million in 2016, Exton has kept his day job.
See the rest of the story at Business Insider